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Players on mobile devices are encouraged to get active when playing certain mini-games, as the accelerometers in phones and tablets will transfer offline movement into online progress.
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Additionally, users will have access to the NIKELAND tool kit in order to create their own mini-games the decision is based on the Swoosh and Roblox’s encouragement of dreams and action.īeyond serving as the sportswear company’s presence in the virtual world, NIKELAND further connects what’s digital with real life. Visitors can also participate in tag, dodgeball and other activities with others stopping by the expansive campus. Users on the Roblox platform can visit the digital world to walk in buildings modeled after places like the real life- LeBron James Innovation Center. While the Roblox Corporation has implemented some guidelines onto the platform, in particular as it relates to what can be written and shared by players, it’s fostered a sense of creativity, imagination and expression that’s made Roblox the perfect backdrop for NIKELAND.Įffectively a virtual version of the Nike World Headquarters in Beaverton, Ore., NIKELAND blends sport and play with lifestyle. These “experiences” range from amusement park building simulators to reimagined titles the likes of League of Legends and Call of Duty.
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With a daily active-user base of 43.2 million, it’s one of the largest digital destination on the internet, boasting over 24 million user-created experiences. Today, the North American sportswear behemoth has announced its first full-fledge foray into the emerging space: NIKELAND on Roblox.įor the uninitiated, Roblox is an online game platform and game creation system founded in September 2006. The news broke shortly after Meta – formerly Facebook – shared the most comprehensive public briefing about its future plans revolving around the metaverse, a “digital universe” made of up virtual and augmented reality. Patent and Trademark Office for the use of its swoosh and Jumpman logos, among other branding materials, on virtual goods.
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